A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
ISBN |
9781473919525 |
Hoofdtitel |
Brands and Branding |
Ondertitel |
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Commerciële titel |
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Categorieën |
Marketing |
Druk |
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Verschijningsvorm |
Paperback / softback |
Verschijningsdatum |
01-01-2016 |
Uitgever |
SAGE |
Auteur |
Brown, Stephen |
Imprint |
Sage Publications Ltd |
Taal |
English |
Illustraties |
Nee |
Pagina's |
296 |
Gewicht |
500 gr |
Formaat |
240 x 168 x 17 |