Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
ISBN |
9781446273395 |
Hoofdtitel |
Qualitative Methods in Business Research |
Ondertitel |
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Commerciële titel |
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Categorieën |
Journalistiek |
Druk |
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Verschijningsvorm |
Paperback / softback |
Verschijningsdatum |
01-01-2015 |
Uitgever |
SAGE |
Auteur |
Kovalainen, Anne, Eriksson, Paivi |
Imprint |
Sage Publications Ltd |
Taal |
English |
Illustraties |
Nee |
Pagina's |
376 |
Gewicht |
629 gr |
Formaat |
240 x 168 x 21 |