HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia,"
ISBN |
9781422189887 |
Hoofdtitel |
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) |
Ondertitel |
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Commerciële titel |
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Categorieën |
Marketing |
Druk |
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Verschijningsvorm |
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Verschijningsdatum |
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Uitgever |
Groothandel - BESTEL |
Auteur |
Fred Reichheld, Theodore Levitt, Clayton M. Christensen, Harvard Business Review |
Imprint |
Perseus Distribution Services |
Taal |
English |
Illustraties |
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Pagina's |
224 |
Gewicht |
249 gr |
Formaat |
206 x 137 x 20 |