Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
ISBN |
9781412987707 |
Hoofdtitel |
Public Communication Campaigns |
Ondertitel |
|
Commerciële titel |
|
Categorieën |
Economie |
Druk |
|
Verschijningsvorm |
Paperback / softback |
Verschijningsdatum |
01-01-2012 |
Uitgever |
SAGE |
Auteur |
Rice, Ronald E. |
Redacteur |
Rice, Ronald E. |
Imprint |
SAGE PUBN |
Taal |
English, Dutch |
Illustraties |
Nee |
Pagina's |
392 |
Gewicht |
701 gr |
Formaat |
232 x 186 x 22 |