The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
ISBN |
9781118968055 |
Hoofdtitel |
Value Proposition Design - How to Create Products and Services Customers Want |
Ondertitel |
How to Create Products and Services Customers Want |
Commerciële titel |
|
Categorieën |
Marketing |
Druk |
|
Verschijningsvorm |
Paperback / softback |
Verschijningsdatum |
01-01-2014 |
Uitgever |
Athenaeum Uitgeverij |
Auteur |
Smith, Alan, Bernarda, Gregory, Pigneur, Yves, Osterwalder, A |
Imprint |
Wiley |
Taal |
English |
Illustraties |
Nee |
Pagina's |
320 |
Gewicht |
797 gr |
Formaat |
244 x 190 x 17 |