Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.
This book will answer the following key questions:
What price can you ask?
What pricing strategy will you adopt?
Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.
Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).
Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.
ISBN |
9789048623440 |
Title |
Lean Pricing |
Subtitel |
|
Title(C) |
|
Category |
Marketing |
Edition |
1 |
Appearance |
Hardback |
Publication Date |
18-09-2015 |
Publisher |
Die Keure |
Author |
Omar Mohout |
Imprint |
|
Language |
Dutch |
Illustraties |
Ja |
Pages |
|
Weight |
571 gr |
Format |
221 x 221 x 13 |