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Marketing for Mass Customizationby Ihl, Jan Christoph
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| ISBN | 9783834919564 |
| Title | Marketing for Mass Customization |
| Subtitel | Consumer behavior and the impact of marketing policies in the context of customized products |
| Title(C) | |
| Category | Accountancy en administratie |
| Edition | |
| Appearance | |
| Publication Date |
| Publisher | Gabler, Betriebswirt.-Vlg - Groothandel - BESTEL |
| Author | Ihl, Jan Christoph |
| Imprint | Gabler, Betriebswirt.-Vlg |
| Language | German |
| Illustraties | |
| Pages | 240 |
| Weight | |
| Format | x x |
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