In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
ISBN |
9781526444707 |
Title |
Netnography |
Subtitel |
The Essential Guide to Qualitative Social Media Research |
Title(C) |
|
Category |
Geld-/bank-/krediet- en verzekeringswezen |
Edition |
1 |
Appearance |
Paperback / softback |
Publication Date |
31-10-2019 |
Publisher |
Van Ditmar Boekenimport B.V. |
Author |
Robert (University of Southern Cal Kozinets |
Imprint |
Sage Publications Ltd |
Language |
Dutch, English |
Illustraties |
Nee |
Pages |
472 |
Weight |
|
Format |
x x |