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Brands and Brandingby Brown, Stephen
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A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
| ISBN | 9781473919525 |
| Title | Brands and Branding |
| Subtitel | |
| Title(C) | |
| Category | Marketing |
| Edition | |
| Appearance | Paperback / softback |
| Publication Date | 01-01-2016 |
| Publisher | SAGE |
| Author | Brown, Stephen |
| Imprint | Sage Publications Ltd |
| Language | English |
| Illustraties | Nee |
| Pages | 296 |
| Weight | 500 gr |
| Format | 240 x 168 x 17 |
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