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Marketing Theoryby Baker, Michael J
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Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
| ISBN | 9781473904019 |
| Title | Marketing Theory |
| Subtitel | A Student Text |
| Title(C) | |
| Category | Marketing |
| Edition | |
| Appearance | Paperback / softback |
| Publication Date | 01-01-2016 |
| Publisher | SAGE |
| Author | Baker, Michael J |
| Imprint | Sage Publications Ltd |
| Language | English, Dutch |
| Illustraties | Nee |
| Pages | 544 |
| Weight | 963 gr |
| Format | 232 x 186 x 30 |
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