Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
ISBN |
9781446273395 |
Title |
Qualitative Methods in Business Research |
Subtitel |
|
Title(C) |
|
Category |
Journalistiek |
Edition |
|
Appearance |
Paperback / softback |
Publication Date |
01-01-2015 |
Publisher |
SAGE |
Author |
Kovalainen, Anne, Eriksson, Paivi |
Imprint |
Sage Publications Ltd |
Language |
English |
Illustraties |
Nee |
Pages |
376 |
Weight |
629 gr |
Format |
240 x 168 x 21 |