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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia,"

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia,"

€26,95

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia,"

by Harvard Business Review

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ISBN 9781422189887
Title HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Subtitel
Title(C)
Category Marketing
Edition
Appearance
Publication Date
Publisher Groothandel - BESTEL
Author Fred Reichheld, Theodore Levitt, Clayton M. Christensen, Harvard Business Review
Imprint Perseus Distribution Services
Language English
Illustraties
Pages 224
Weight 249 gr
Format 206 x 137 x 20