HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia,"
ISBN |
9781422189887 |
Title |
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) |
Subtitel |
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Title(C) |
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Category |
Marketing |
Edition |
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Appearance |
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Publication Date |
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Publisher |
Groothandel - BESTEL |
Author |
Fred Reichheld, Theodore Levitt, Clayton M. Christensen, Harvard Business Review |
Imprint |
Perseus Distribution Services |
Language |
English |
Illustraties |
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Pages |
224 |
Weight |
249 gr |
Format |
206 x 137 x 20 |