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Value Proposition Design - How to Create Products and Services Customers Wantby Smith, Alan, Bernarda, Gregory, Pigneur, Yves, Osterwalder, A
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
| ISBN | 9781118968055 |
| Title | Value Proposition Design - How to Create Products and Services Customers Want |
| Subtitel | How to Create Products and Services Customers Want |
| Title(C) | |
| Category | Marketing |
| Edition | |
| Appearance | Paperback / softback |
| Publication Date | 01-01-2014 |
| Publisher | Athenaeum Uitgeverij |
| Author | Smith, Alan, Bernarda, Gregory, Pigneur, Yves, Osterwalder, A |
| Imprint | Wiley |
| Language | English |
| Illustraties | Nee |
| Pages | 320 |
| Weight | 797 gr |
| Format | 244 x 190 x 17 |
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